Privacy Policy

This Privacy Policy explains how Rarely Rare ("Rarely Rare", "we", "us", or "our") collects, uses, discloses, and protects personal information when you visit rarelyrare.com (the "Site"), use our tools (such as the AI Readiness Score), contact us, or engage our services. Rarely Rare is based in Edmonton, Alberta, Canada, and serves clients across Canada and the United States.

We are committed to handling your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), Canada's Anti-Spam Legislation (CASL), and applicable U.S. state privacy laws including the California Consumer Privacy Act (CCPA/CPRA).

1. Information we collect

Information you provide

• Contact & lead details: name, email address, company, phone number (when provided).
• Form & tool inputs: answers you submit through our quote/contact forms and the AI Readiness Score (e.g., industry, data sensitivity, AI spend range, use case), and any message you send us.
• Booking information: details you provide when scheduling a call through our scheduling provider.

Information collected automatically

• Usage & device data: IP address, browser type, device, pages viewed, referring URLs, and similar analytics data, collected via cookies and similar technologies.

2. Cookies & analytics

We use cookies and similar technologies to operate the Site and understand usage. We use Google Analytics to measure traffic and improve the Site. You can disable cookies in your browser settings or opt out of Google Analytics using Google's opt-out browser add-on. Disabling cookies may affect some Site functionality. We do not use cookies to sell your personal information.

3. How we use your information

• To respond to your inquiries and provide the information, tools, or services you request;
• To deliver and improve our advisory and marketing services;
• To send you materials you asked for and, where permitted, relevant follow-up emails (you can opt out at any time — see Section 8);
• To operate, secure, and improve the Site; and
• To comply with legal obligations and protect our rights.

We rely on your consent (express or implied) and our legitimate business interests as the basis for processing, consistent with PIPEDA/PIPA.

4. Service providers we share information with

We share personal information only with trusted service providers who process it on our behalf, under contract, for the purposes described above. These currently include:

We do not sell or rent your personal information. We may disclose information if required by law, to enforce our agreements, or to protect the rights, property, or safety of Rarely Rare, our clients, or others.

5. International data transfers

Some of our service providers are located in, or process data in, the United States and other countries. Where personal information is transferred outside your province or country, it may be subject to the laws of those jurisdictions. We take reasonable steps to ensure your information receives a comparable level of protection.

6. Data retention

We retain personal information only as long as necessary to fulfil the purposes described in this policy, to provide our services, and to meet legal, accounting, or reporting requirements. When information is no longer needed, we securely delete or anonymize it.

7. Your privacy rights & how to delete your data

Depending on where you live, you have rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: ask us to correct inaccurate or incomplete information.
• Deletion: ask us to delete your personal information.
• Withdraw consent / opt out: withdraw consent to marketing or certain processing at any time.
• California residents (CCPA/CPRA): the right to know, delete, correct, and opt out of the "sale" or "sharing" of personal information (note: we do not sell or share your information for cross-context behavioural advertising), and the right not to be discriminated against for exercising these rights.

If you have a concern we cannot resolve, you may contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta.

8. Marketing emails & opt-out

We send commercial emails only in accordance with CASL and applicable U.S. law (CAN-SPAM). Every marketing email includes a clear way to unsubscribe, and you can also opt out at any time by replying "unsubscribe" or emailing us. We will action opt-out requests promptly.

9. Data security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's privacy

Our Site and services are intended for businesses and individuals 18 years of age or older. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the latest version. Material changes will be posted on this page.

12. Contact us

Questions or requests about this policy or your personal information:
Rarely Rare — Privacy
Edmonton, Alberta, Canada
Email: zeronoisereport@gmail.com · Phone: +1 (403) 333-3746